Now museum shops are nothing new. All kinds of art museums and cultural enterprises function a “museum store” that helps them raise money to help the museum. But on the earth of perfume advertising and marketing the priorities have been reversed. In various attention-grabbing cases the “museum” exists to help the store! For example, in France, one perfume house has two “museums” in Paris, one in Grasse and a fourth in Eze, simply exterior Grasse.
The deal is simple. You visit the museum and the museum tour leads you to the museum store the place you should buy that which you will have just discovered one thing about. Fragonard has been the master of this method but now Gamilard and Molinard are getting into the game. The Perfume Museum in Havana, Cuba is another example of this idea.
Of course these are fairly properly financed operations so that you wouldn’t be establishing a museum and shop mixture on their scale, maybe. But look what you can do with the idea. It starts with a vacationer attraction. This may be a really small tourist attraction for those who occurs to be in part of the world where vacationers come however there isn’t a lot for them to do. Numerous tourist destinations are like this.
Next you need a location — some “retail” or “museum” space. Think in terms of individuals promoting antiques out of their dwelling, garage, or barn or an affordable storefront. Whatever it is, it needs to be cheap and it ought to have room for a nice sales space. Now for an idea.
Every museum wants a concept. The concept ought to, of course, entice guests into buying a bottle or two of your perfume. But your idea additionally has to have enough “educational” content material in order that your museum will make it into local vacationer guides. Next it’s a must to arrange your museum. What do you need? A few bottles. Some fashionable tools. A demonstration of how you’re employed. It’s up to your imagination however, the more interesting you may make it for others, the extra-doubtless you might be to get FREE publicity on local websites and in local vacationer guides. All this needs to be achieved in a pleasing surroundings. No strain sales. Friendliness toward all guests, whether they buy or not. Constant new additions to your “museum.” A always developing website.
- Get a press release of work
- Next, determine the values they should fill in (identify, title, and so on.)
- Learn to communicate
- Seek authentic, real-time interactions with leads and customers by way of social media
- Click Download and after downloading set up in your laptop
- Creating new drawable knowledge from supply data
- Broadband internet connection
- Not Fully Automated
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